Gandingan, a
brain child of the UP Community Broadcasters’ Society (UPBroadSoc) have its 7thUPLB Isko’t Iska’s Broadcast Choice Awards. ‘It is the first broadcast-based award-giving
body of the entire UP system’. Fortunately, UNTV caught an award. The “Bread n’Butter” was awarded as the Best Livelihood-Oriented Program and the “Blood-Letting”of UNTV Radio La Verdad 1350 had made it to be the Best Development-Oriented
Plug.
The main
function of the Gandingan is to ‘recognize outstanding broadcasters, programs
and materials as well as ‘challenging the media stations in producing quality
content.
Various
stations have dominated the entire country, yet UNTV vigorously able to compete
with the cultural flow of media and have its immense public appeal.
The sudden
rise in popularity of UNTV originates from its features. The public service
channel that is not blind and deaf on people’s dilemma. It only aims to help
the needy. “Ang paggawa ng mabuti ay hindi magbubunga ng masama”, a quotation
from veteran broadcast journalist Bro. Daniel Razon, also known as ‘kuya’, is
one of the pioneers of the said station. A welfare-looking big brother had launched
several public service-oriented projects. Those projects focus on helping the
less fortunate. Thus, the community development works and public service
outreaches are also extended to the programs produced by the public service
channel UNTV37.
Both awards
encompassed ‘the recognition of excellence in the four guiding principles of development
communication: empowerment, equity, entrepreneurship, and environmentalism.
Bread n’ Butter manifests entrepreneurship while Blood-Letting inhibits
empowerment.
It has now captivated
audiences from various parts of archipelago and of the globe. Compared with
other programs or stations, UNTV has its own unique interpretation on ‘public
service’. They truly emphasized public service proceeded by the application of
oriented projects designed to help the needy. It can be considered as the
pioneered in the evolving welfare and one of the main reasons why the culture
of public service spread throughout the country.
The obsession
of other students in various programs helped them vote effectively. Gandingan
awards would not be possible without the vote of UPLB students, who scrutinizes
the media content.
One of the hosts
of the Bread n’ Butter, Mr. Rodel Flordeliz, thanked the students of UPLB for
voting and supporting the program. However, the voting process had proven
transparency. On the other hand the station manager of UNTV radio La Verdad
1350, Ms. Annie Rentoy also thanked the students likewise.
UNTV Radio La
Verdad 1350 , the radio broadcasting arm of the Philippine Television UNTV,
brought back the glory of radio in the mainstream and became possible with the
help of kuya Daniel. May the programs launched and produced by UNTV invites
rapid enrichment in order to offer more relevant public service oriented
projects, in God’s will.
Congratulations
UNTV. J
