UNTV caught an award at Gandingan

Gandingan, a brain child of the UP Community Broadcasters’ Society (UPBroadSoc) have its 7thUPLB Isko’t Iska’s Broadcast Choice Awards. ‘It is the first broadcast-based award-giving body of the entire UP system’. Fortunately, UNTV caught an award. The “Bread n’Butter” was awarded as the Best Livelihood-Oriented Program and the “Blood-Letting”of UNTV Radio La Verdad 1350 had made it to be the Best Development-Oriented Plug.

The main function of the Gandingan is to ‘recognize outstanding broadcasters, programs and materials as well as ‘challenging the media stations in producing quality content.

Various stations have dominated the entire country, yet UNTV vigorously able to compete with the cultural flow of media and have its immense public appeal.

The sudden rise in popularity of UNTV originates from its features. The public service channel that is not blind and deaf on people’s dilemma. It only aims to help the needy. “Ang paggawa ng mabuti ay hindi magbubunga ng masama”, a quotation from veteran broadcast journalist Bro. Daniel Razon, also known as ‘kuya’, is one of the pioneers of the said station. A welfare-looking big brother had launched several public service-oriented projects. Those projects focus on helping the less fortunate. Thus, the community development works and public service outreaches are also extended to the programs produced by the public service channel UNTV37.

Both awards encompassed ‘the recognition of excellence in the four guiding principles of development communication: empowerment, equity, entrepreneurship, and environmentalism. Bread n’ Butter manifests entrepreneurship while Blood-Letting inhibits empowerment.

It has now captivated audiences from various parts of archipelago and of the globe. Compared with other programs or stations, UNTV has its own unique interpretation on ‘public service’. They truly emphasized public service proceeded by the application of oriented projects designed to help the needy. It can be considered as the pioneered in the evolving welfare and one of the main reasons why the culture of public service spread throughout the country.

The obsession of other students in various programs helped them vote effectively. Gandingan awards would not be possible without the vote of UPLB students, who scrutinizes the media content.

One of the hosts of the Bread n’ Butter, Mr. Rodel Flordeliz, thanked the students of UPLB for voting and supporting the program. However, the voting process had proven transparency. On the other hand the station manager of UNTV radio La Verdad 1350, Ms. Annie Rentoy also thanked the students likewise.

UNTV Radio La Verdad 1350 , the radio broadcasting arm of the Philippine Television UNTV, brought back the glory of radio in the mainstream and became possible with the help of kuya Daniel. May the programs launched and produced by UNTV invites rapid enrichment in order to offer more relevant public service oriented projects, in God’s will.

Congratulations UNTV. J